CORAL GABLES, Fla. — Mr Jeff, an on-demand laundry service franchise infused with AI technology, is expanding in the United States by opening its first Florida location here this week. Miami resident Sergio Aguirre will own and operate the store.
The franchise says it has modernized the task of doing laundry in more than 30 countries through a 48-hour pickup and delivery mobile app-based service. Aguirre was introduced to Mr Jeff while living in Mexico.
“After learning Mr Jeff was expanding into the United States, I jumped at the opportunity to open this business to help people in the Miami area replace the time spent doing laundry every weekend, with time better spent enjoying experiences with friends and family,” Aguirre says.
He believes “the South Florida market is ripe for outsourced laundry services.”
Peter Stern, managing director of Mr Jeff’s U.S. market, expects to find success in Florida due to the dense populations of its major markets, thriving economy full of active residents, and the overall community of college students, to engage as early-on brand adopters.
Mr Jeff—named after Geoffrey, the witty butler from 1990s TV sitcom “The Fresh Prince of Bel-Air”—is expanding into other U.S. locations such as Massachusetts, Texas and New York, as well as additional markets within Florida.
Mr Jeff franchisees can take advantage of a turnkey model, with everything needed to run the business from day one, with three proprietary technology products: the Jeff App, for customers to schedule services; the Jeff Suite, a management software designed to attend to the needs of the business and cater its growth; and the Jeff Driver app, which is connected to Jeff Suite and Jeff App, to manage all the pickup-and-delivery timings and routes.
The Coral Gables location will have its grand opening at 4 p.m. Eastern on Wednesday. The Mr Jeff team, along with DJ Benny, will lead the events and ribbon-cutting with music, activities and games where attendees can win prizes.
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