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Mr Jeff Franchise Launches 2nd NYC Hub

U.S. rollout extends pickup/delivery service in certain Clean Rite stores

BROOKLYN, N.Y. — International laundry service franchise Mr Jeff has opened its second U.S. flagship hub inside an existing Clean Rite location here on Flatlands Avenue.

Mr Jeff, which says it has modernized the tedious task of laundry in more than 30 countries, provides customers with 24-hour express wash-and-fold service, as well as home pickup and delivery mobile app-based services.

Existing self-service Clean Rite customers at this location now have the option to drop off their dirty laundry and pick it up when it’s clean and folded, or they can choose not to leave their homes at all by using Mr Jeff’s app-enabled pickup and delivery.

The opening of this new Mr Jeff hub comes on the heels of the May announcement that the franchisor had entered into a partnership with Clean Rite stores to operate inside select laundromats. The Clean Rite laundry service superstore chain has developed more than 200 North America locations, mainly in densely populated urban areas.

Peter Stern, managing director of Mr Jeff’s U.S. market and former senior vice president of laundry capital and managing director of Mr Jeff investor Clean Ventures, says the Flatlands store will be the second of three Clean Rites to launch Mr Jeff; the first opened in Queens in August.

“The laundry industry here in the United States was long overdue for innovation,” Stern says. “Mr Jeff’s technological business model will provide customers with additional conveniences to traditional laundry, including delivery and pickup services through the Mr Jeff app, wash and fold, wet and dry cleaning, ironing, pressing, and monthly membership options.”