Maytag Welcomes Newcomers to its Workforce


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(Photo: ©iStockphoto/studiovision)

Staff Writer |

ST. JOSEPH, Mich. — There have been some personnel moves at Maytag® Commercial Laundry recently, including the addition of Nick Ubago to its international sales team, the company reports.

Ubago will be responsible for the company’s U.S.-based export accounts, as well as its Caribbean and Central and South American customers.

Fluent in both Spanish and English, he previously worked for a global commercial laundry equipment manufacturer, as well as a household appliance maker, the company adds.

“With more than two decades of multi-housing, on-premise and coin laundry sales experience, [Ubago’s] skill set complements our current international team nicely,” says Bob English, general manager at Maytag Commercial Laundry. “Our customers in Latin America will benefit greatly from his pertinent industry experience.”

The company also recently welcomed several other new team members: Kevin Steinbraker, senior marketing manager and product business team leader; Chris Brick, regional sales manager; Ben Hopkins, product development manager; Bryan Rausch, regional sales manager; and Brian Nilsson, field service manager.

“With a combined 60 years of industry-related experience, our five new team members make us better poised to support our customers in all facets—new product development, service and selling,” says English.

In his new position, Steinbraker will be responsible for profit-and-loss performance, product development, marketing, advertising and strategy development.

Prior to joining Maytag, Steinbraker—a Marine Corps veteran of Operation Iraqi Freedom—worked for Whirlpool Corp. for nine years, developing and executing strategies for growth and improved profitability, the company adds.

Brick brings with him 12 years of industry experience, with an extensive background in coin and OPL sales, according to the company. He has opened more than 35 coin stores in his 10 years of working for Maytag Commercial Laundry distributors.

Like Steinbraker, Hopkins worked for Whirlpool prior to joining Maytag, spending the majority of his 10-year career with the company’s laundry division. While there, he led projects within the household laundry technology organization, most notably the launch of a high-efficiency top-load platform to Whirlpool’s international markets.

Most recently, Hopkins led the development of Kenmore-branded products for Whirlpool’s Sales to Sears team, Maytag adds.

Rausch is no stranger to Maytag Commercial Laundry, rejoining the company after a six-year hiatus, according to Maytag. He has more than 13 years of commercial laundry experience, working with coin-op and OPL distributors and route operators throughout the U.S. and Canada, in addition to providing financing support for distributors and their customers.

In his new position, Nilsson will serve Maytag Commercial Laundry’s customer base in the eastern third of the U.S. Although new to the company, he has worked with Maytag distributors for more than 15 years, and for the past decade served as corporate technical training manager for Mac-Gray.


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