ST. JOSEPH, Mich. — Maytag Commercial Laundry recently hosted its Maytag University Commercial Laundry Factory Sales School, which focused on providing its sales representatives in-depth, hands-on training of the company’s multi-segment product portfolio, as well as give attendees an “intensive” session on the coin-store market, the company reports.
Sessions also delved into the company’s energy calculators, financing options and market discussions specific to multi-housing and on-premises segments, according to Maytag.
“Attendees of our sales school leave better prepared to succeed in a very complex commercial laundry market,” says Rex Braden, national sales manager at Maytag Commercial Laundry. “Our sales team presents information in an easy-to-digest format that educates attendees about our expansive product portfolio, selling techniques and tools available to help them be even more successful.”
The sales school also provided its 15 attendees, representing Australia, Canada and the U.S., a tour of a local hospitality facility, a chance to explore the company’s testing lab, and the opportunity to compare competitor offerings.
“Nurturing a lead through closing the sale can be difficult. Feedback and direction from successful Maytag Commercial Laundry team members helped me see the selling process in a different light,” says Kelly Croak, attendee and sales representative at Texas Coin & Commercial Laundry. “I will look back on this experience when trying to close even the most difficult of sales and know that the sales school helped me become more successful.”