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Maytag Commercial Laundry Launches ‘Replace Today’ Contest

To reward five store owners for replacing equipment

BENTON HARBOR, Mich. — Equipment manufacturer Maytag® Commercial Laundry reports it is accepting contest entries that will earn five qualifying store owners $10,000 each for demonstrating the best business cases around equipment replacement.

Laundromat owners who purchase Maytag® Commercial Laundry replacement equipment between Jan. 1 and July 31 this year and meet certain other criteria are eligible to participate in the Replace Today for $10K Maytag® Commercial Laundry Contest.

“We are proud to be the brand that Laundromat owners depend on and are pleased to have the opportunity to celebrate our customers,” says Chad Lange, director of sales, service and parts, Commercial Laundry, Whirlpool Corp. “New machines can have a positive impact on business, which is why Maytag is giving away a total of $50,000 to help Laundromat owners offset the cost of replacing their machines.”

To enter, eligible customers will have to provide proof of purchase and some basic personal information, plus give short answers to five key questions about their business:

  • The problem they solved by replacing equipment,
  • Their business objective for their store(s),
  • Their methodology and how they are planning their replacements and other store improvements,
  • How they’ll track their success or expect to see a change in revenue or cost savings, and
  • How they plan to market their replacement to their consumers.

The five owners who demonstrate the best business cases as determined by a panel of independent judges will be declared the winners.

“We’ve seen many Laundromat owners who have recognized they still have a role for consumers during this pandemic. That’s why we at Maytag want to encourage owners to replace equipment to help improve on and build the service they provide,” Lange says.

A minimum $10,000 purchase is required. The contest entry period runs through Aug. 14 and is open to legal U.S. residents 21 or older who are the owner or general manager of a Laundromat that signs a Maytag equipment replacement deal.

The contest is void in certain states. Those interested in getting more information and full official rules may visit ReplaceWithMaytag.com/contest.

Maytag  Launches Replace Today Contest

Have a question or comment? E-mail our editor Bruce Beggs at [email protected].