ST. JOSEPH, Mich. — Maytag® Commercial Laundry saw the need in the market for a well-designed, aesthetically pleasing and branded store. The manufacturer sought input from a strategically selected advisory council and has now introduced the Maytag® Equipped Laundry concept.
Built on five decades of commercial laundry experience and the 100-plus year equity of the Maytag brand, the new store model encompasses more than just equipment, Maytag says. The complete package includes:
- A consistent look and feel designed with input from architects and industry experts that allow for flexibility
- Exterior and interior signage
- Complementary paint and flooring options in hues of blues, greens and neutrals
- Coordinating bulkhead and folding-table options
“The Maytag brand is the No. 1 preferred and most recognized brand in laundry,” says Bob English, general manager of global commercial laundry at Whirlpool Corp. “This concept store bridges an industry gap, encourages a consistent environment among vended laundry stores and offers users the dependable and reliable equipment our brand is known for—in one concise package.”
Maytag® Equipped Laundry owners/operators qualify for a special Maytag Advantage™ Program, which offers exclusive benefits and perks, such as complimentary factory service training; discounted residential appliances from Whirlpool; grand opening or reopening kits with materials and timelines to help plan effectively; point-of-purchase materials; discounts on exterior signage; special financing options; and a free membership to the Coin Laundry Association.
“The Maytag® Equipped Laundry store and owner benefits are one of a kind. We’ve done the prep work for potential owners and developed a turnkey program offering easy set-up, operation and potential for maximum profit,” says English.
More information about the store concept is available at maytagequippedlaundry.com.
Have a question or comment? E-mail our editor Bruce Beggs at [email protected].