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Maytag Appoints Superior Laundry Equipment as Distributor

Will support Maytag, ADC brands on East Coast

BENTON HARBOR, Mich. — Maytag® Commercial Laundry has appointed Superior Laundry Equipment Co., Brooklyn, New York, as a supporting distributor for Maytag® and ADC commercial laundry products in southern New Jersey, Eastern Pennsylvania, Delaware, and select northern counties of Maryland.

Founded in 2005 by Michael Gekelman, Superior Laundry is a full-service distributor to all segments of commercial laundry for equipment sales, parts, service and support, Maytag says.

“We have built our business on providing prompt, reliable and cost-effective industry solutions delivered with integrity and professionalism,” says Gekelman.

Superior Laundry has a support team of close to 50 dedicated professionals serving vended, on-premises and multi-housing laundry. Since 2005, Superior’s mission has been to form long-term relationships with its customers, whether through equipment/parts sales or service.

“We’re very excited for the appointment of Michael and his Superior Laundry team into this area,” expresses Michelle Suhy-Elzinga, national sales manager, Maytag® Commercial Laundry. “Superior Laundry Equipment will be able to step into this new market and provide all new and existing Maytag® Commercial Laundry customers the service and support they’ve been accustomed to over the years from Equipment Marketers.”

Gekelman manages successful laundry facilities that he built and continues to operate, according to Maytag. This experience has provided him with unique insights about what it takes to run a laundry business, an advantage to his customers.

“We pride ourselves in having thousands of loyal customers that we continuously support,” he says. “Superior Laundry also assists with all aspects of laundry business, such as site selection, demographic analysis, facility layout and design, construction and installation.”

Superior Laundry is expected to soon have a physical presence in south New Jersey/eastern Pennsylvania, with a complete support team including parts and service.