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LG Promotes Brand to Potential Distributors During Commercial Laundry Conference

Staff Writer |

GARDEN CITY, N.Y. — Sharing its vision for growth in the commercial laundry business, LG Electronics USA recently hosted more than a dozen of the nation’s top distributors at the company’s first Commercial Laundry Conference.

Sam Kim, Appliance president, LG Electronics USA, welcomed the potential new distributors, emphasizing LG’s commitment to technology and market leadership. Brian Wallace, executive director of the Coin Laundry Association, delivered a “state of the industry” keynote address.

“With our new commercial washers and dryers, we’re bringing the innovation and expertise LG is known for in residential laundry to commercial systems,” Kim says. “LG is the leading brand in home front-load laundry in the United States, and our new commercial solutions offer facility owners an energy-efficient and easy-to-manage way to provide a best-in-class experience for their customers.”

LG invited the “cream of the crop” distributors to the conference, says industry veteran Stefan Meir, U.S. sales director for LG Commercial Laundry. “Some say that distribution is the key to success. Others focus on laundry equipment. At LG, we will have the best of both worlds—a very strong, well-rounded distribution network and top-performing energy-efficient commercial washers and dryers.”

The distributors, which represent different top brands of multi-load washers, will find that LG commercial laundry equipment is a complement to their existing brands and will help them grow their business significantly, says Meir.

For example, when new agreements are finalized, LG distributors will have the opportunity to build more advanced Laundromats “Powered by LG,” like the one that just opened in New York. Coinmach Service Corp. opened the unique “Laundry Lounge” featuring LG products as a new approach to the traditional, utilitarian laundry.

Located on the Upper West Side of New York City, the lounge is the first of what LG anticipates to be a national roll-out of similar lounges featuring its ultra-energy-efficient line of ENERGY STAR®-qualified commercial clothes washers and their counterpart dryers.

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