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LG Clothing Drive Gives Unwanted Fashion ‘Second Life’

On multi-city tour to raise awareness of clothing waste

ENGLEWOOD CLIFFS, N.J. — LG Electronics USA is taking its “Second Life” campaign on a four-city road tour along the East Coast this month and next to collect unwanted clothing for recycling and to encourage visitors to reduce their fashion footprint.

The tour started last weekend in New York City and this weekend moves to Charlotte, North Carolina. LG aims to collect more than 5,000 pounds of unwanted textiles to be cleaned in LG washers and dryers before giving them a “second life” through donations to community organizations and responsible recycling.

The clothing drive is part of the brand’s ongoing effort to raise awareness around clothing waste and inspire people to take responsible action through fabric care, donations and upcycling.

“LG is invested in how to care for your clothes throughout their life cycle — from how you wash them to how you ultimately dispose of them,” says Gail Conroy, senior director of marketing at LG Electronics USA.

The remaining stops on the Second Life tour include Charlotte this Saturday and Sunday, Atlanta on Nov. 6-7 and Nashville on Nov. 14. The tour culminates in Tennessee—home to LG’s washing machine factory—with a special tailgate at Nissan Stadium before the Tennessee Titans face the New Orleans Saints in NFL action.