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Laundrylux Acquires Direct Machinery Corp.

Is company’s fifth distributor acquisition this year

INWOOD, N.Y. — Laundrylux reports that it has acquired Direct Machinery Corp., Hicksville, New York, led by CEO Ron Hirsch. Terms of the deal were not announced.

“Direct Machinery has represented Milnor and Chicago Dryer commercial laundry machinery with distinction for many years, serving diverse institutional customers with automated systems processing up to 15,000 pounds of laundry per hour, and more,” says John Sabino, Laundrylux CEO. “With capital and technology resources from Laundrylux, Direct Machinery will accelerate its business development, adding sales and management talent under Ron's leadership.”

Hirsch says he’s known Executive Chairman Neal Milch’s family and Laundrylux for decades, and that all are committed to long-term sustainable growth and share confidence in the industry’s future.

“Direct Machinery’s broad customer base of commercial laundries and large hospitality and healthcare on-premise laundries will be the foundation of our expansion,” says Hirsch, “and our partnership with Laundrylux provides continuity assurance to our customers.”

“I’m delighted as the third generation of my family in the laundry business that we will be working with Blayne Hirsch — also third generation — in growing Direct Machinery,” says Cody Milch, Laundrylux president. “Our industry needs young talent that’s excited about the future, so partnering with both Blayne and Ron is very exciting.”

Neal Milch says the acquisition “boldly expands” Laundrylux’s scope of consolidation of professional laundry distribution to encompass world-renowned manufacturers.

“We now serve all customers, from industrial and commercial laundries to large- and middle-market OPL, vended laundry, and route laundry,” he says. “Laundrylux’s financial strength, strategic manufacturer relationships, broad product portfolio, digital marketing, technology platforms, financing, and equity participation for distribution partners is unique in the industry.”

Laundrylux says it is the largest independent integrated distributor of professional laundry equipment in the world, operating throughout North America.

Direct Machinery becomes the fifth distributor acquired by Laundrylux this year, joining Texas Coin and Commercial Laundry, Automated Laundry Systems, CESCO NW and Golden State Laundry Systems in that group.​