ATLANTA — Wash and Spin Coin Laundry, owned and operated by Wade and Yvette Morton Williams, has created an award to help new laundry owners succeed.
The Inspired To Grow Higher Award is a $2,000 grant to be used to market the business of one applicant who has opened a single laundromat and has been operating for less than 24 months. Wash and Spin Coin Laundry has teamed with Spynr to provide digital marketing tools.
“There has never been a more exciting time to be in this industry that we love,” says Yvette Morton Williams, who co-owns a multi-store operation in the metro Atlanta area with husband Wade. “We are thrilled to be able to assist a new laundromat owner as they begin this incredible journey. We expect that this marketing award will be the spark to ignite a huge flame that will shine brightly for years to come.”
Calling the 12 years they've been in the industry “a wild journey,” Williams tells American Coin-Op she and her husband know how important a solid marketing plan is to a company’s success, particularly to cash-strapped new businesses: “According to the [Small Business Administration], about one-third of small businesses fail within the first two years. What happens during that time is very important to a company’s longer-term stability.”
Those wishing to apply for or to learn more about the Inspired To Grow Higher Award may visit inspiredtogrowhigher.com.
“We’ve always enjoyed being a part of the communities in which we operate,” Williams tells American Coin-Op. “We’ve offered educational scholarships for years as a way to give back and this award feels somewhat similar to that.”
The Williamses see the award as a “great way to assist someone as they enter this industry and establish a space that has the potential to not only clean a community’s dirty laundry, but to connect and uplift them as well.”
Applicants can upload photos of their business as well as submit a video lasting 1-2 minutes that explains why they should be selected for the award.
Applications are due by Friday, June 17, and the winner will be announced during The Clean Show this summer in Atlanta.
Have a question or comment? E-mail our editor Bruce Beggs at [email protected].