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LaundroLab Franchise Launches

Laundromat concept grows beyond its North Carolina roots

CHARLOTTE, N.C. — The team behind venture-backed 2ULaundry has launched LaundroLab, a modern Laundromat franchise concept that it says provides a safe, welcoming and convenient customer experience while creating new business opportunities for entrepreneurs.

LaundroLab aims to become the first nationally recognized Laundromat brand, providing a 5-star experience to customers and franchisees, the principals say.

Alex Smereczniak and Dan D’Aquisto founded on-demand laundry service 2ULaundry in 2016 to cater to busy professionals and families, raising $10 million in venture capital. Within two years, 2ULaundry had expanded beyond Charlotte across the Southeast.

By 2018, 2ULaundry needed a new kind of facility to manage the thousands of pounds of laundry being managed daily in Charlotte. They worked with Electrolux to create The Laundry Room, designed to bring innovation to Laundromats.

Now, the LaundroLab model is open to business owners across the Southeast. Aspiring entrepreneurs can apply to become a LaundroLab owner, buying into a recession-resistant, semi-absentee stream of income that positively impacts the community.

“The Laundry Room was initially intended to support the growth of 2ULuandry, but it also allowed us to test a completely new concept in the traditional Laundromat market,” says CEO Smereczniak. “We look forward to bringing our innovative service model, eco-friendly machines and industry-leading technology to markets across the country.”

LaundroLab franchisees will receive a business playbook, technology assets, education and support from a team with a long track record, and a well-regarded brand to build their business, the principals say.

“Our corporate store in Charlotte grew about 10% year over year through the COVID-19 pandemic, further proving that this is one of the most economically stable industries for business owners,” says co-founder D’Aquisto. “We’re excited to open up the opportunity to take part in our growth by providing franchisees with a playbook and bespoke model to become a successful ‘Laundropreneur.’”