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Investment Firm Acquires Faultless Brands

Commercial laundry products among Missouri company’s brands

LOS ANGELES — Private investment firm Architect Equity reports it has acquired Faultless Brands, owners of Faultless, Niagara and Magic laundry products, Bon Ami and Kleen King cleaning products, and Trapp Fragrances. Terms of the acquisition were not announced.

Kansas City, Missouri-based Faultless Brands has been family-owned for over 130 years. It’s a collection of consumer products and brands encompassing fabric care, household cleaning, home fragrance and commercial laundry products.

“We are pleased to complete the acquisition of Faultless Brands,” says Dionsio Lucchesi, managing director of Architect Equity. “The business has a rich history of internationally recognized brands, a global distribution footprint and compelling growth plans that we are excited to support.”

Architect Equity is comprised of an integrated team of investors and operators that provide immediate liquidity solutions to public and private business owners. Under Architect’s ownership, target companies benefit from industry relationships, operational resources and an M&A platform to support further company growth, the company says.

“We believe that Architect Equity is an excellent partner to help take our brands and business to the next level by supporting innovation and other growth initiatives across our portfolio,” says Sean Williams, CEO of Faultless Brands.