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Hercules Corp. Merges with Birchwood Coin-Op Laundries

Deal combines family-owned commercial laundry providers

HICKSVILLE, N.Y. — Commercial laundry equipment distributor Hercules Corp. reports it has merged with Birchwood Coin-Op Laundries Inc. of Whitestone, New York. The combined companies will go forward together under the name Hercules Corp. from the Hicksville headquarters.

Birchwood Coin-Op Laundries Inc. is owned by Michael Madison and operates throughout the five New York City boroughs, as well as Nassau, Suffolk, Westchester, and New Jersey. The business has been family-owned and -operated since 1979.

“This is a very exciting event for both companies, for our employees and for our customers,” says Adam May, vice president of business development for Hercules Corp. and grandson of founder Alfred May. “Our greatest assets have always been our people, and by joining forces, we have just made a huge increase in the quality of that asset.”

Hercules says the merger will create a more comprehensive infrastructure with faster response times, which will allow the third-generation laundry provider of end-to-end laundry room design, installation, management and service to provide a wider array of services, enhanced technology, and deep expertise to its customers.

“We hold similar values and philosophies on doing business: produce an excellent job for our customers; an emphasis on trust, honesty and integrity; and a commitment, shared by three generations within the May family, of superior customer service,” says Adam May.

Although the two merged companies will operate as one company, customers of Birchwood Coin-Op Laundries, with a customer base centered within the New York metropolitan area, will be able to depend on the same quality of work and service that they have been accustomed to for more than 60 years, Hercules says.

“We chose Hercules based on the passion they have continually shown to their customers and employees and we feel our customers will benefit greatly from their knowledge of the multi-housing and on-premise markets throughout the Northeast,” says Madison.