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HappyNest Welcomes Hopkins as Chief Revenue Officer

Brings 30 years of marketing technology, data expertise

EAST GREENWICH, R.I. — Tech-enabled laundry pickup and delivery service HappyNest has welcomed Jeanne Hopkins to the company as its chief revenue officer.

Famously known in Boston tech for building revenue via customer-centric demand generation programs, Hopkins is backed with 30 years of expertise in marketing technology and data. Her reputation for building sustainable customer and team relationships while bridging the gap between marketing and sales organizations has fostered success for her customers and companies alike, HappyNest says.

“It’s a big win for us to bring Jeanne and her unique expertise in data-driven marketing and sales to HappyNest,” says John MacKrell, the company’s CEO and founder. “As challenges continue in people’s everyday lives, HappyNest is happy to be able to readily off-load the household laundry chore and give people back valuable time to focus on more important matters. We look forward to Jeanne helping us to rapidly reach the millions of consumers and Laundromats across the country that need a positive boost.”

Hopkins helped HubSpot land in the No. 2 spot on the Inc. 500 list of fastest growing companies by generating 50,000 net new leads per month. She’s held the chief marketing officer title at, Ipswitch (now Progress), SmartBear and Continuum (now ConnectWise), and other executive marketing posts at Symmetricom (now Microsemi) and MarketingSherpa. Most recently, she was CRO at custom sports apparel provider SquadLocker.

“The trends and fundamental behavior changes we’ve seen over the past year are dictating that there has never been a more important time to focus on the customer not as a buyer, but on how the customer is now living and working differently,” Hopkins says. “We all need help and support today.”

HappyNest reports having closed out 2020 with triple the number of Laundromat partners, launching in 20 states.