EAST GREENWICH, R.I. — Tech-enabled laundry pickup and delivery service HappyNest has named Turner Scott its director of digital marketing. He joins the company from specialty home décor company The Annie Selke Companies, where he was digital marketing manager.
Scott is charged with coordinating and executing HappyNest’s digital marketing programs to drive business for laundromat operating partners across the U.S. The company’s next-day pickup and delivery laundry services are now available in 35 states and Washington, D.C.
Scott’s a dedicated and agile digital marketing professional with a proven track record of successful implementation of go-to-market strategies from ideation, to execution, and evaluation, HappyNest says. He recently participated in the company’s inaugural annual meeting hosted for 35-plus partners from around the U.S.
“We are delighted to have Turner join the HappyNest team to support our current and growing network of laundromat operating partners,” says company CEO and founder John MacKrell. “With his experience driving growth in both direct-to-consumer (DTC) ecommerce and B2B lead generation, I expect our partners to be supported with successful marketing programs as we continue making HappyNest’s pickup and delivery laundry services available everywhere customers want.”
Scott has a true understanding of the full customer experience with an omni-channel, data-driven approach, the company adds. Turner also led Google Analytics and Google Tag Manager across various sites for Buyers Edge Platform, providing accurate reporting and actionable insights.
“HappyNest’s pickup and delivery laundry services have been a lifesaver for busy people, while also helping laundromat owners to grow their businesses with pickup and delivery,” Scott says. “It’s an exciting time to join HappyNest as the company continues to reach more laundromat owners and customers nationwide. It was particularly exciting to meet so many great partners face-to-face at our first annual partner meeting. I look forward to bringing my expertise to the company in support of our mission and working with HappyNest partners across the country.”
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