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EVI Acquires Marketing Firm Spynr

Distributor’s portfolio now includes 20 commercial laundry businesses

MIAMI — Commercial laundry and drycleaning equipment distributor EVI Industries Inc. (NYSE American: EVI) reports it has executed a definitive agreement and completed the acquisition of New York, New York-based Spynr Inc. Terms of the deal were not released by the publicly traded company.

Spynr is a highly specialized full-service marketing agency with deep roots in the commercial laundry industry, EVI says. Spynr provides owners of laundry businesses a variety of marketing services, including branding, web design, digital advertising, social media services, content development, SEO, and other related services aimed to reach and attract customers to their laundry businesses efficiently and effectively.

Spynr founder Dennis Diaz has over a dozen years of commercial laundry industry experience. He leads a team of 13 digital marketing professionals that together have developed and deployed marketing solutions specifically designed for this industry.

“Our customers make significant financial investments in their laundry businesses,” says Henry M. Nahmad, EVI chairman and CEO. “Given the competitive environment, maximizing the return on their investment also requires laundry business owners to think and deliver across the entire marketing spectrum, from branding to web design to digital marketing, and beyond.

“To that end, we seek to provide these critical services to existing and prospective customers such that they may achieve their return expectations. Through Spynr, we expect to deliver the industry and our Company these necessary marketing capabilities.”

Spynr will operate as an EVI subsidiary under its current name and from its present location, will continue to be led by Diaz and its associates, and have the full extent of EVI’s resources with which to execute on the parent company’s long-term growth strategy.

Additionally, Diaz will serve as EVI’s director of marketing.

EVI says it is in the early stages of a long-term growth strategy to build an enterprise through which it may deliver comprehensive laundry solutions to all industry segments. It has been acquiring commercial laundry businesses, mainly other distributors, since fall 2016. Spynr becomes the 20th company on that growing list.

EVI Acquires Marketing Firm Spynr

Have a question or comment? E-mail our editor Bruce Beggs at [email protected].