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ESD Adds Two Technical Sales Reps to Staff

Staff Writer |

FORT WASHINGTON, Pa. — With the rise in popularity of card payment systems, ESD has added two new members, Cliff Curtis and Chris Juarez, to its nationwide sales team, the company reports.

Curtis has been appointed to Midwest regional sales representative and will be headquartered in Chicago. He literally grew up in his family’s Illinois commercial laundry distributorship, Commercial Appliance. After attending college, he went to work there full-time in 1990, mentored by 40-year industry veteran George Stephens. Curtis built his first laundry in 1994.

The following year, Commercial Appliance was sold to Mac-Gray. Curtis remained with the company until 2010.

His laundry experience includes owning and operating laundries; he managed a nine-store laundry chain based in Chicago, ESD says.

Curtis formed Wash Pride Inc., an independent distributor of Electrolux and Wascomat products in Northern Illinois, in 2011.

Juarez will be working from his Los Angeles home and traveling throughout the West to support ESD customers as technical sales representative.

Throughout high school, he and his brother were responsible for cleaning and collecting from the two Redondo Beach, Calif., coin laundries owned by their father. Juarez attended Sonoma State to get a degree in physics, but soon followed his father’s career path and went to work as a sales agent for the California Speed Queen distributor.

He later tried his hand at his real love, music, and spent a year trying to make a living playing in a band. Several different jobs in the computer and IT business followed during this period.

When the opportunity to join ESD arrived, he felt the time was right to settle into a long-term career that would make the most of his combined experience.

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