Distributor Laundry Owners Warehouse Calls ‘Action!’


A Laundry Owners Warehouse employee (center) waits to hear “Action” as a camera crew prepares to film him working on a washer in an unidentified Laundromat. (Photo: Laundry Owners Warehouse)

Staff Writer |

Developing series of short films as brand-building exercise

FT. LAUDERDALE, Fla. — Commercial laundry equipment distributor Laundry Owners Warehouse is producing a series of short films as a brand-building experience and to consolidate its relationship with manufacturer Dexter Laundry Equipment.

The first film is now available exclusively on the Laundry Owners Warehouse website.

According to a Laundry Owners Warehouse spokesman, the films highlight Dexter’s and Laundry Owners Warehouse’s shared commitment to quality, and will feature employees and customers who will share the story from their perspective.

The distributor serving South Florida says staying at the “cutting edge of marketing techniques” helps it maintain an edge over competitors.

“We recently released the first short film of our series. Laundry Owners Warehouse has been focusing on generating brand awareness and this film is the first in our endeavor to get our message across in a unique and effective manner. We thank all the customers and employees who agreed to be part of the video,” the company says.

The second film is in production and scheduled to be released in the spring.


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