Dexter Distributor Detergent Solutions Offers First Looks

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James Scotton from Dexter Laundry teaches Michigan Laundromat owners how to maintain and repair their machines during distributor Detergent Solutions’ September service seminar. (Photos: Detergent Solutions)

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Michael Kline (left), director of operations for Detergent Solutions, shows a Laundromat owner how he built his store to get the most out of its Dexter machines.

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Butch Bruner (right), owner of Imonex, explains how customers at the Wash Dry and WiFi Laundry could pay using his company’s smartphone application, ClearToken.

Staff Writer |

Service seminar attendees tour store with unique equipment layout, payment options

UTICA, Mich. — Store owners and technicians from across lower Michigan attended a Dexter Laundry service seminar and toured a first-of-its-kind self-service facility during a September event here hosted by distributor Detergent Solutions.

The two-part service session was conducted by the manufacturer’s factory technician James Scotton, who was accompanied by area sales manager Rick Case. In addition to acquainting attendees with Dexter’s new C-Series line of washers and dryers, the workshop covered helpful installation techniques and preventative maintenance tips to maximize efficiency and machine performance.

Following a catered lunch and the conclusion of service training, guests were treated to an open house of the distributor’s nearby Wash Dry and WiFi Laundry, which the company says is the nation’s first self-service outlet with an equipment layout dominated by Dexter Laundry’s vended stack washer-dryers. The facility, which opened earlier this year, also marks the debut of the first multi-coin plus phone pay-formatted store in the country, Detergent Solutions says.

Behind-the-scenes tours, demonstrations of the Imonex hybrid coin plus phone pay system, along with manufacturer representatives showing product innovations highlighted the open house.

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