OSHKOSH, Wis. — Commercial laundry equipment manufacturer Continental Girbau Inc. recently changed its name to Girbau North America Inc. (GNA), President Mike Floyd reports.
Spearheaded by Girbau Global Laundry Solutions (Girbau) — the parent company of the North American subsidiary — the name change to Girbau North America provides a clearer representation of the company and its brands, he says.
“As a company, GNA has grown significantly in terms of product offerings, distributor reach, markets and end-users since first established in 1995 as Continental Girbau Inc.,” says Floyd. “We feel — as Girbau North America — the company better illustrates its broad scope in both product offerings and services area.”
Moreover, the name change helps eliminate any brand/company name confusion. “This will ultimately strengthen our brands and make them more identifiable,” Floyd adds.
Girbau North America’s brands, which remain unchanged, include Continental Girbau®, marketed to vended, commercial and on-premise laundries; Express Laundry Center®, marketed to vended laundries; Girbau Industrial®, marketed to industrial laundries; Sports Laundry Systems®, marketed to athletic laundries and health clubs; OnePress® Ironers, marketed to commercial and on-premise laundries; and Poseidon Textile Care Systems®, marketed to fabricare and drycleaning operations.
The name-changing initiative also impacts Girbau’s other 15 subsidiary companies across the globe, which are now named, simply, Girbau.