OSHKOSH, Wis. — Laundry equipment manufacturer Continental Girbau Inc. recently hosted the Max Sacks Intl. sales training course, titled “Track Selling System: The Complete Selling Process,” at its headquarters here for Continental distributors and sales representatives.
Led by Ron Holm of Max Sacks Intl., course content featured Track Selling, which Continental says is a method that includes a seven-step sales process utilizing “the six buying motives (why people buy) and the five universal buying decisions (how people buy).”
The course tailored for the laundry industry also included techniques for overcoming objections, and a system for developing presentations and closing methods.
Attendees included Megan and Greg Tompkins, Integrity Laundry Solutions, Walla Walla, Wash.; Mike “Stucky” Szczotka, Eagle Star Equipment, Troy, Mich.; Duran Harmon, Laundry Systems of Tennessee, Sevierville, Tenn.; Jordan Miettinen, J.H. Stuckey Distributing Inc., Omaha, Neb.; and Paul Sweinhart and Jordan Mohl, CILS Inc., Lebanon, Pa.
“The great thing about going to this program through Continental was that it was geared toward selling laundry equipment,” says Megan Tompkins, CEO of Integrity Laundry Solutions. “I came away with valuable skills and knowledge that I can apply immediately.”
The Max Sacks training courses are used by more than 240,000 sales executives, representing 3,000 companies in 21 countries, says Continental, providing products and services dedicated to “developing skills, enhancing performance and providing ongoing reinforcement to individuals and their companies.”
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