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City Officials Tour New Speed Queen Laundry

Long Beach mayor, councilwoman pay visits to franchise location

RIPON, Wis. — Though open just a little over a month, California’s first Speed Queen Laundry franchise location is already attracting attention with recent visits from a pair of VIPs.

The Long Beach Store on East 4th Street played host to visits by Mayor Robert Garcia and Councilwoman Cindy Allen. Both officials thanked owners Saba Safiari and Robert Rafia for bringing an exceptional customer-focused business to the neighborhood as well as adding job opportunities for residents.

Safiari says he was excited to walk the city officials through the store and share how Speed Queen Laundry stores are changing perceptions of what laundromats can be.

“Our facilities are super clean, we do more than any other brand to promote safety, and this is where folks come and can expect a nice place for their family to be,” Safiari says. “We are always attended, and our staff are always willing to help.”

More than that, Rafia says he’s proud of their giving back to the community.

“I love all the many things we do for our communities, globally, but also right here in our neighborhood,” he explains. “We're pioneering a literacy program that will provide free new books, as well as opportunities for students of local teaching programs to come and get live experience as guest readers.”

Speed Queen Laundry franchises feature cutting-edge technology such as touchscreen controls, app-based payment and rewards programs for frequent customers, says manufacturer Alliance Laundry Systems. Fast, efficient washer-extractors and tumble dryers offer customers flexibility to tailor cycles, while getting them in and out in an hour, all in a clean, well-lit environment with vibrant colors.

City Officials Tour New Speed Queen Laundry

Speed Queen Laundry owners Saba Safiari (left) and Robert Rafia (middle) talk about their new Long Beach, California, store with visiting Mayor Robert Garcia. (Photo: Alliance Laundry Systems)

Have a question or comment? E-mail our editor Bruce Beggs at [email protected] .