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CG West’s Fourth Profit Symposium Spurs Record Sales: VP

Event included array of industry expert presentations, parts/equipment specials

SANTA FE SPRINGS, Calif. — Continental Girbau West’s recent Conference of Champions Profit Symposium drew vended laundry owners and investors from throughout Southern California, according to Tod Sorensen, CG West vice president.

Focused on methods for improving vended laundry profits and engaging customers, the event included an array of pertinent presentations by industry experts.

“This year’s two-day symposium included best-in-class educational speakers,” says Sorensen. “While participants appreciated these expert presentations, they also enjoyed parts and equipment specials. CG West enjoyed record equipment sales bolstered by low-rate, no-money-down financing. Many of the attendees, who have attended past symposiums, commented that they appreciated the programs presented and intend to invite more owners next year.”

Hosted by CG West and Elite Business Investments, symposium presenters and topics included Coin Laundry Association (CLA) President Brian Wallace, What Sets the Top Operators Apart; Eastern Funding National Business Manager Jennifer Whitney, How to Become a Better Operator by Embracing Change; Elite Business Investments Vice President of Sales and Marketing Carol Dang, Retooling Payoff and Store Value Bump; Continental Girbau Vice President of Sales and Customer Services Joel Jorgensen, The Physics of Vended Laundry; Perfect Wash Express Laundry Center owner Daniel Sofranko, Broadcasting Your Brand: Top-of-Mind Image; Integrity Laundry Solutions owner Greg Tompkins, The Fish Philosophy; CG West Technical Support Specialist Efrain Munoz, Top 10 Service Tips; attorney Myles Mattenson, Negotiating Your Best Laundry Lease; and multi-store owner Steve Marcionetti, The Value of Credit Card Acceptance in your Laundry.

A subsidiary of Wisconsin-based Continental Girbau Inc., CG West serves the Southern California vended, on-premise and industrial laundry markets by providing equipment, parts, financing, service, warranty and training.

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Attendees at Continental Girbau West’s recent Conference of Champions Profit Symposium listen to a presentation. (Photo: CG West)

Have a question or comment? E-mail our editor Bruce Beggs at [email protected].