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CG West Conference Focuses on Boosting Store Profits

SANTA FE SPRINGS, Calif. — Best practices in boosting store profits was the focus of Continental Girbau West’s (CG West) recent annual Conference of Champions Profit Symposium, which saw an increase in attendance among vended laundry owners, the distributor says.

“We had more customers arrive our first morning this year than both days last year,” says Tod Sorensen, Continental Girbau Inc. sales manager – Western U.S. “Every attendee said they learned something that would either make them more money or save them more money. We were very happy with the success of the event.”

Industry experts presented their ideas and experiences for improving profits, including Coin Laundry Association President Brian Wallace, CG West Vice President Van Merrill, Elite Business Investments’ Carol Dang, Continental Girbau Inc. President Mike Floyd, Hamilton Engineering President Jeff Deal, Continental Girbau Inc. Marketing Communications Director Tari Martin, “Laundry Doctor” Jeff Gardner, Card Concepts founder Steve Marcionetti, LG’s Jay Klosterman and Eastern Funding’s J.P. Nicoletta.

In addition to the featured speakers, the event also included parts and equipment specials, financing and giveaways, according to CG West.

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“Laundry Doctor” Jeff Gardner offers tips on gaining business through social media during Continental Girbau West’s 2014 Conference of Champions Profit Symposium. (Photo: Continental Girbau West)

Have a question or comment? E-mail our editor Bruce Beggs at [email protected].