The Benefits of Attending Distributor Events (Conclusion)

PWS-Picnic(web).jpg

PWS picnic image
Picnic sales/service school events hosted by PWS at its California facilities in 2013 featured equipment displays, parts specials and service classes. (File photo: PWS - The Laundry Co.)

Jim Rosenthal |

One-stop shop where all your laundry questions can be answered

RIPON, Wis. — As a Laundromat owner, your primary objective is to make your store as profitable as possible while keeping expenses down and standing out from the competition. Partnering with the right equipment distributor is a crucial decision made early on; you should choose a knowledgeable distributor that shares your vision of building a successful business.

One of the things that quality distributors do is organize events to benefit and educate store owners and potential investors on a semi-annual basis to ensure they are up-to-date on the latest equipment innovations, industry trends and technologies available in the market. The best distributor events can provide you with profit-enhancement opportunities that you can use to get ahead of the competition and maximize your success.

EQUIPMENT AND PRODUCT SHOWCASE

Because the success of your Laundromat relies heavily on the equipment you fill it with, it’s crucial to stay informed on the latest products, technology and control innovations available. Many distributor events include a showroom with vendors who perform product demonstrations, display new equipment and showcase new technologies.

Equipment manufacturer and distributor representatives may also offer discounted machines or parts at these events and can work with you directly to determine the appropriate equipment mix for your store. Many times, you’ll have industry Laundromat financing experts at your fingertips to provide detailed information on competitive pricing and financing options specific to your unique situation, as well as offer special financing rates on-site.

Distributor events are the ideal avenue to learn about up-and-coming mobile applications, remote store management and other technologies that can help increase overall machine utilization and improve customer convenience.

SERVICE TIPS

“It’s not enough to simply have the right equipment in your store. To increase the success of your Laundromat, you must know how to properly program and service your machines,” explains Brad Steinberg, co-president of Speed Queen® distributor PWS.

At most distributor events, equipment manufacturer and distributor representatives are available to demonstrate how to service your equipment, give you maintenance and repair advice, and offer advice on how to get the most use out of your machines. They can also help maximize the program settings, such as implementing tiered pricing based on time of day and cycle options, as well as making sure you’re running your laundry operation as efficiently and cost-effectively as possible.

KNOWLEDGE APPLICATION

In essence, distributor events provide a one-stop shop to get all of your questions answered and equip you with the information and resources you need to run a more successful Laundromat operation.

If you are interested in entering the laundry industry or taking your Laundromat business to the next level, speak with your equipment distributor to find out what events are coming up. If your distributor has an e-mail newsletter, sign up to receive it. You can also check your distributor’s and equipment manufacturer’s websites for upcoming events and other business resources.

Most of these events are free of charge and open to anyone. Whether you’re a veteran Laundromat owner wanting to stay informed on industry trends or someone who is interested in investing in the Laundromat business, attending a distributor event is a great opportunity to stay educated about all things vended laundry.

Miss Part 1? Read it HERE.

About the author

Jim Rosenthal

Speed Queen, Commercial division

North American Sales Manager

Jim Rosenthal is the North American sales manager of Speed Queen’s Commercial division. For more information, visit www.speedqueencommercial.com/CoinOp101 or call 800-590-8872.

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