MIAMI — Mr Jeff—a laundry franchise that has modernized the task in more than 30 countries through a 48-hour pickup and delivery mobile app-based service—is expanding into the United States, the company reports.
After raising $43 million in funding and growing with 2,000 franchisees in Europe, Latin America, Africa, the Middle East and Southeast Asia, Mr Jeff is introducing its comprehensive “Business in a Box” franchise opportunity, connecting the offline and online worlds, to U.S. entrepreneurs.
Initially, the franchisor is offering the opportunity to qualified parties in select cities in Arizona, Colorado, Florida, Kansas, Massachusetts, Missouri, New Hampshire, Nevada, Oregon, Pennsylvania, Texas, Tennessee and Vermont.
Mr Jeff intends to announce additional target markets throughout 2021.
The franchise says it offers a “quick and easy laundry solution ideally suited for today’s busy consumers, and those looking for a contactless laundry solution during the ongoing pandemic.”
After a customer places their order through the app, the laundry bag is collected at the customer’s home, the order is processed at the Mr Jeff store, and the clean clothes are sent to the customer’s home within 48 hours — all touchless. While pickup and delivery has proven most popular with its customer base, customers have the option of dropping off.
Mr Jeff franchisees can take advantage of a turnkey model, with everything needed to run the business from day one, with three proprietary technology products: the Jeff App, for customers to schedule services; the Jeff Suite, a management software designed to attend to the needs of the business and cater its growth; and the Jeff Driver app, which is connected to Jeff Suite and Jeff App, to manage all the pickup-and-delivery timings and routes.
With its simple yet advanced operations, each location typically has up to five employees, including a driver.
Financial backers have repeatedly shown confidence in scalability of the business, Mr Jeff says. The latest example is a signed agreement with Clean Ventures, a venture capital fund that invests in growth-stage laundry companies. It’s managed by experienced industry leaders who have collectively built hundreds of laundromats across the United States, including Alex Weiss, founder and CEO of Clean Rite Centers, a laundry service superstore chain that has developed more than 200 locations across North America.
“Mr Jeff has proven to be a laundry franchise with an incomparable vision and an operation that has led it to consolidate internationally,” Weiss says. “After 25 years in this sector, their business model has still surprised us, and we want to bet on them for their entry into the U.S.”