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Annual Profit Symposium Draws ‘Record Numbers’: Distributor

CG West event focused on boosting vended laundry profits, attracting new customers

SANTA FE SPRINGS, Calif. — Continental Girbau West and Elite Business Investments recently hosted the Conference of Champions Profit Symposium, focusing on ways to improve vended laundry profits and attract new customers.

Tod Sorensen, CG West vice president, reports that the April 7 event drew “record numbers” of attendees who took in presentations by the “Laundry Doctor” Jeff Gardner, multi-store owners Rob Maes and Art Jaeger, and Joel Jorgensen, Continental Girbau Inc. vice president of sales.

“Attendees enjoyed the entire scope of the show,” Sorensen says. “Everything related to ‘vended laundry’ was offered in one place for attendees to access.”

“With the educational format of the Profit Symposium as a ‘profit tool,’ this gave our clients more confidence to make informed decisions about their own laundries,” adds Carol Dang, Elite’s vice president of sales and marketing, “and ultimately, that will translate into more ‘profit’ for them.”

Vendor booths provided information on ancillary items, financing, electronic payment systems and marketing; Continental and LG laundry equipment displays allowed for live demonstrations; presentations by industry experts spurred discussion and excitement; and specials on parts and equipment pricing were offered. Additionally, Ray and Miriam Diaz, of Thousand Oaks, Calif., won a trip for two to Barcelona, Spain.

“We are grateful to all who participated and attended,” says Sorensen. “CG West enjoys wonderful relationships with our customers and business partners.”

Symposium sponsors included Continental Girbau, Elite, LG Commercial Laundry Equipment, Eastern Funding, Coin Laundry Association, Continental Creative Services, High Mark Manufacturing Inc., Hamilton Engineering, Card Concepts Inc., R&B Wire Products Inc., Vend-Rite Manufacturing, Standard Change-Makers Inc., ESD and Laundry Boss.

CG West serves the Southern California vended, on-premise and industrial laundry markets by providing equipment, parts, financing, service, warranty and training.


 

 

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Store owners and investors attending the Conference of Champions Profit Symposium listen to a presenter during the April 7 event in California. (Photo: Continental Girbau West)

Have a question or comment? E-mail our editor Bruce Beggs at [email protected].