Alliance Laundry Promotes Bittner to VP of North American Sales

RIPON, Wis. — Commercial laundry equipment manufacturer Alliance Laundry Systems has promoted Bill Bittner to vice president of North American sales. He succeeds Jeff Brothers Sr., senior vice president of North American sales, who is retiring at month’s end after 35 years of service.

Beginning Dec. 1, Bittner will be responsible for managing Alliance Laundry’s well-known brands, which include Speed Queen®, UniMac®, Huebsch®, IPSO®, and Cissell®, through a team of national sales managers and their respective regional sales managers. Additionally, he will oversee pricing, budgets, forecasts, sales promotional activity and distributor development.

During his 15-year tenure at Alliance, Bittner has held a wide variety of positions that include leadership roles in sales, manufacturing, and genuine parts. He most recently served as vice president of Customer One, the global company initiative focused on customer service.

“Bill’s passion for sales combined with his creativity and experience in the commercial laundry business makes him an ideal choice to lead our North American sales organization,” says Mike Schoeb, Alliance Laundry’s president and CEO. “In his new role, he will continue to be an essential member of Alliance Laundry’s leadership team.”

Bittner graduated with honors from Wilfrid Lauier University, Waterloo, Ontario, Canada, where he received his bachelor’s degree in business administration.

For 35 years, Brothers has served as an important and respected leader in the commercial laundry industry, having made “significant contributions that have helped the company achieve the market success that it continues to build upon today,” Alliance Laundry says. He participated in three major acquisitions and the integration of those companies, resulting in “significant market share, sales and profit growth.”

“I want to thank Jeff for his years of service and dedication to Alliance Laundry Systems, and wish him the very best in his retirement,” Schoeb says. “While he will be deeply missed, he has earned the opportunity to enjoy more time for his leisure interests and his family.”

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