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Alliance Laundry to Acquire Commercial Equipment Co.

Purchase agreement is for Texas firm’s distribution assets but not route segment

RIPON, Wis. — Commercial laundry equipment manufacturer Alliance Laundry Systems reports it has reached an agreement to purchase the distribution assets of Dallas-based Commercial Equipment Co. (CEC). The deal is expected to be finalized for closing this month; terms were not announced.

Headquartered in Farmers Branch, Texas, CEC has a rich history of servicing the Central and North Texas markets, as well as northern Louisiana, since 1967, Alliance says.

“CEC has long been a leader in their market, and we are delighted by the opportunity this agreement affords Alliance to build on that reputation,” says Mike Schoeb, CEO of Alliance Laundry Systems.

As a Speed Queen distributor, CEC has been prolific in helping investors enter and thrive in the vended laundry business, according to Alliance. In 2018, CEC was appointed the UniMac distributor for the North Texas and North Louisiana markets.

While Alliance will acquire the company’s distribution business assets, CEC’s route segment is not included in the purchase agreement. Additionally, CEC President Taylor Smith will remain an active part of the business moving forward with Alliance.

“I am excited by what this announcement means for our loyal customers,” Smith says. “The Alliance acquisition ensure customers who, for decades, have relied on CEC for exceptional service will receive a new level of support that can only be offered by the world leader in commercial laundry.”