RIPON, Wis. — Beginning in April 2018, Alliance Laundry Systems will discontinue sales and marketing of IPSO®-branded laundry equipment in the United States and Canada, the company reports.
The move will not impact sales of the brand outside North America.
“This decision, while difficult for our IPSO distributors, was one we felt is necessary for our total distribution network and Alliance Laundry Systems moving forward,” says William Bittner, Alliance’s vice president of North American Sales. “Rationalization of our brands within our North American portfolio was the primary driver behind the move.”
Alliance says it will continue to support IPSO products through its Customer One® organization, offering parts access and assistance from “the world’s largest commercial laundry technical support team.”
“Alliance Laundry Systems remains committed to delivering exceptional service and support for customers who rely on installed IPSO equipment,” says Mark Schram, North American sales manager for the IPSO brand.
At present, IPSO commercial products for vended laundries and on-premises laundries are sold in the United States and Canada through 64 distributors. Over the next year, Alliance will work closely with these companies to help them prepare for the discontinuation.
Besides IPSO, Alliance Laundry Systems markets and sells commercial laundry equipment under the Huebsch, Primus, Speed Queen and UniMac brands.
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