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ACI Partners with Eye Institute in Safety Campaign

Packets Up! educates on proper use, storage of liquid detergent

WASHINGTON — The American Cleaning Institute (ACI) has launched a partnership with the National Institutes of Health’s National Eye Institute (NEI) as part of the Packets Up! Campaign to help educate families on the simple steps to prevent accidental eye exposures among children in the laundry.

Coinciding with Children’s Eye Health and Safety Month, the partnership features educational materials, including a Facebook and Twitter animation in English and Spanish illustrating simple steps to properly handle and store liquid laundry packets, to ensure they’re out of sight and reach of young children.

Last year, the Packets Up! Campaign reached over 250 million people, ACI says.

“As an industry, we have a long-standing commitment to inform and educate consumers on the proper use and storage of liquid laundry packets to avoid unintended exposures,” says Brian Sansoni, ACI senior vice president, communications. “Our partnership with the National Eye Institute is a natural fit, combining their trusted voice in eye health and safety with our expertise in cleaning best practices to provide tangible ways families can keep their children safe.”

The National Eye Institute has been a leader in vision research for more than 50 years and works to help educate the public about vision problems and how to keep their eyes healthy.

“At the National Eye Institute, we work hard to help the public learn about how they can keep their eyes safe,” says Kristina Beaugh, MPH, director of the National Eye Health Education Program, NEI. “We are excited to be part of the Packets Up! Campaign to help further educate on eye safety.”

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ACI, CLA Partner to Educate on Proper Storage of Laundry Packets, Dec. 30, 2014