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700th Speed Queen-Branded Store Opens in Italy

Brand’s Laundromats now at work in 25 European countries

RIPON, Wis. — Commercial laundry equipment brand Speed Queen®  says it is working to redefine the customer experience with stores around the globe. Recently, the company claimed a milestone with the 700th Speed Queen-branded store opening in Orbassano, Italy.

“New investors and entrepreneurs continue to leverage the brand equity and our proven business model of Speed Queen-branded Laundromats to achieve exceptional return on investment,” says Marco Treggiari, director of Europe, Middle East and Africa for Speed Queen-licensed stores. “With Laundromats being considered ‘essential’ businesses and allowed to stay open during the current pandemic, the strength of our industry has shined, and we expect new investors to expand the store count.”

Speed Queen Laundromats are now at work in 25 European countries and more than 465 cities. The brand is working to revolutionize the vended laundry experience for both owner and customer through premium attributes such as large-capacity machines, a customer-facing mobile app and rewards programs, and owners features that include a digital marketing platform and business dashboard.