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Maytag Concept Stores Debut in North America

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Maytag Equipped Store
A conceptual shot of a Maytag® Equipped Store. (Photo: Maytag® Commercial Laundry)

Staff Writer |

Turnkey program gains marketplace traction, garners positive owner reviews

ST. JOSEPH, Mich. — Seven new Maytag® Equipped Laundry stores have opened since the brand launched in May and Maytag® Commercial Laundry says more are on the way this month.

The company introduced the concept store after recognizing the market need for “a well-designed, aesthetically pleasing and branded store.”

“The Maytag brand is the No. 1 preferred and most recognized brand in laundry,” says Randy Karn, national sales manager. “We saw a void in the market and are now delivering a concise, well-developed concept store built on the 100-plus year equity of the Maytag brand.”

Maytag® Equipped Laundries are open for business in:

  • Salisbury, Pa.
  • Lackawanna and Addison, N.Y.
  • Haledon, N.J.
  • Mississauga, Ont., Canada
  • Calera, Ala.
  • Laurinburg, N.C.

Another eight stores are scheduled to be finished by the end of February, Maytag says.

Scott Rider, owner of the Lackawanna store, calls the Maytag® Equipped Laundry store program “the complete package.”

“The support from my local distributor was exceptional, and I’m already planning to open additional stores. My doors have been open since September and I’m seeing enough of a revenue increase that I’m expanding my store’s services.”

“The main thing that sold me on this program was equity behind the Maytag brand name,” says David Whitehurst, who owns the new store in Calera, Ala. “All customer feedback has been incredibly positive.”

Maytag has delivered on its promise to provide a program designed to bring aesthetically pleasing and well-designed coin stores to the market, he adds.

Built on five decades of commercial laundry experience and the 100-plus year equity of the Maytag brand, the new store model encompasses more than just equipment, Maytag says. The complete package includes:

  • A consistent look and feel designed with input from architects and industry experts that allow for flexibility
  • Exterior and interior signage
  • Complementary paint and flooring options in hues of blues, greens and neutrals
  • Coordinating bulkhead and folding-table options

Maytag® Equipped Laundry owners/operators qualify for a special Maytag Advantage™ Program, which offers exclusive perks; grand opening or reopening kits with materials and timelines to help plan effectively; discounts on exterior signage; special financing options; and a free membership to the Coin Laundry Association.

Comments

Agreed!

We've had an appliance showroom and laundry-mat up and running since 2006. We have been continuously expanding since and are looking forward to many years in the future. Alden NY, 14004

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