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Wascomat/Electrolux Distributor Adopts Laundrylux Trade Name

Bruce Beggs |

INWOOD, N.Y. — Bermil Industries Corp., which distributes the Wascomat and Electrolux brands of commercial and professional laundry equipment in North America, has unified its equipment offerings under the Laundrylux trade name for purposes of marketing, advertising and communications.“Our company has been known as ‘Wascomat’ by the market for more than 50 years, but now that we also market a separate line of Electrolux-brand laundry equipment, it was clear we needed a trade name that would cover both product lines,” explains Neal Milch, CEO of Bermil Industries.Laundrylux illustrates the company’s roots in the laundry business, he says, and the “lux” reflects the superior quality and advanced technology of its products.“Our new corporate website, www.laundrylux.com, links to separate, dedicated websites for Electrolux-brand professional and Wascomat-brand commercial laundry equipment, and all our staff e-mail addresses will change to laundrylux.com addresses.”Laundry machinery will continue to carry either the Wascomat or Electrolux brand name, depending on the model. 

About the author

Bruce Beggs

American Trade Magazines LLC

Editorial Director, American Trade Magazines LLC

Bruce Beggs is editorial director of American Trade Magazines LLC, including American Coin-Op, American Drycleaner and American Laundry News. He was the editor of American Laundry News from November 1999 to May 2011. Beggs has worked as a newspaper reporter/editor and magazine editor since graduating from Kansas State University in 1986 with a bachelor’s degree in journalism and mass communications. He and his wife, Sandy, have two children.

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