CINCINNATI — Tide Services, franchisor of the Tide Laundromat and Tide Cleaners brands, reports it has signed a “landmark” 51-unit Tide Laundromat franchise deal with Barry Dubin, a veteran multi-unit franchise executive.
The agreement, according to Tide Services, marks a “major step” in Tide Laundromat’s expansion and signals a “shift in the out-of-home laundry space.”
In conjunction with the transaction, Dubin partnered with laundromat industry veterans Tony Kahan, Richie Kahan and Tim Daugherty, who will serve as the executive team for the newly formed franchisee, US Laundry LLC.
Dubin says the partnership presents “an incredible opportunity” to transform laundry day for thousands of families by making substantial investments in often underserved communities.
“I was particularly drawn to become a Tide Laundromat franchisee given my desire to build unique, multi-unit consumer businesses with a compelling value proposition,” says Dubin. “The Tide Services team has been a pleasure to work with throughout the transaction process, and I look forward to partnering with them as we roll out Tide Laundromats nationally.”
Tide Laundromats are equipped with smart auto-dispensing washers that directly dose trusted P&G brands, ensuring the correct amount of detergent and softener are added. Guests can customize their selections. Self-service options allow guests to complete their laundry in as little as 35 minutes, while convenient wash-and-fold drop-off services cater to those seeking additional convenience.
“Barry brings world-class franchise experience and growth expertise that aligns perfectly with our vision for Tide Laundromats, further strengthening our talented team of franchise operators,” says Andy Gibson, president and CEO of Tide Services. “This expansion deal isn’t just about reaching more customers; it’s about transforming how people approach laundry.”
The 51-unit franchise agreement underscores Tide Services’ bold expansion strategy, building on Dubin’s proven track record of growth and acquisitions. Between 2011 and 2024, Dubin co-founded quick-serve franchise group KBP Brands, expanding it from 64 units to approximately 1,100, making it one of the five largest franchises in the U.S.
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