Marketing

Online Marketing: Perfecting Your Digital Doormat (Conclusion)

Carlo Calma |

NEW ORLEANS — Print and word-of-mouth advertising are go-to tactics for...

Online Marketing: Perfecting Your Digital Doormat (Part 1)

Carlo Calma |

NEW ORLEANS — Print and word-of-mouth advertising are go-to tactics for...

Cultivating Loyalty Through Online Marketing

Staff Writer |

WALTHAM, Mass. — With the economy still knee-deep in recovery mode, more...

Craving Connection

Bruce Beggs |

LONG BEACH, Calif. — Social media tools such as Facebook and Twitter have...

10 Secrets to Promoting Your Laundry...Now! (Part 2 of 2)

Bruce Beggs |

LONG BEACH, Calif. — Brian Wallace, president/CEO of the Coin Laundry...

10 Secrets to Promoting Your Laundry…Now! (Part 1 of 2)

Bruce Beggs |

LONG BEACH, Calif. — Brian Wallace, president/CEO of the Coin Laundry...

Social Network Sites Drawing More Business Users

Staff Writer |

NEW YORK — Does your coin laundry have a social media presence? Not only...

Manage Your Online Reputation

Phillip M. Perry |

NEW YORK — People are talking about your laundry business. Do you know...

Marketing Your Store (Part 2 of 2)

Bruce Beggs |

CHICAGO — Al Lautenslager is a Certified Guerrilla Marketing Coach who...

Marketing Your Store (Part 1 of 2)

Bruce Beggs |

CHICAGO — In 2001, when Boeing was looking to relocate its headquarters...

Is It Time for E-mail Marketing (Part 2 of 2)

Hal Licino |

CHICAGO — When it comes to marketing your self-service laundry, there...

Is It Time for E-mail Marketing (Part 1 of 2)

Hal Licino |

CHICAGO — When it comes to marketing your self-service laundry, there...

Groom for Improvement?

Paul Partyka |

When someone invokes the old saying, “My business is going to the dogs...

Benefit From E-mail Marketing

Hal Licino |

When it comes to marketing your self-service laundry, there are plenty of...

Promote the Positive: You Must Communicate with Potential Customers

Sophia Farina |

One of the most difficult tasks for any small-business owner is marketing...

Empty Space Pays Off

Paul Partyka |

Some believe that timing is everything. For David Kessler, founder of...

Getting Into the Marketing Game (Part 2)

Paul Partyka |

If you’re a self-service laundry owner looking for some marketing ideas,...

Getting Into the Marketing Game (Part 1)

Paul Partyka |

If you’re a self-service laundry owner looking for some marketing ideas,...

Thank Your Customers This Holiday Season

Janna Benitez |

With the holiday season fast approaching, it’s easy to overlook a vital...

Marketing Can Work, with Some Effort

Paul Partyka |

NEW ORLEANS — When someone mentions the self-service laundry industry,...

Attracting Customers (Part 4 of a Series)

Paul Partyka |

There’s always room for improvement, so we asked manufacturers,...

Marketing Can Boost Profits, but Requires Planning

Rob Bodner |

Before I start, I want to offer a word of caution on marketing for those...

MySpace Lets Small Businesses Market to Specific Segments of its User Base

Jason Hicks |

NEW YORK — Coin laundries and other small-business owners may not have the...

A Direct Way to Reach Customers

Venishka Hurdle |

What type of marketing do you do? More and more coin laundries have turned...

Put the Spotlight on Your Laundry: Using Promotions to Draw a Crowd

Paul Partyka |

CHICAGO — Our recent story, More Myth vs. Reality, was inspired by...

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