CHICAGO — Tide Services, a subsidiary of Procter & Gamble, has expanded its Tide Laundromat footprint here by opening a new Lakeview location.

The Ashland Avenue store offered free washes and celebrated its grand opening in the community March 8-9 with special activities and giveaways.

It is the fourth Tide Laundromat developed in Chicago, and is part of an ambitious expansion led by US Laundry LLC, which signed a 51-unit franchise deal in late 2024 — one of the largest in the industry.

“Opening a Tide Laundromat in Lakeview brings a smarter, faster way to do laundry right to the neighborhood,” says Barry Dubin, executive chairman of US Laundry LLC.

He and industry veterans Tony and Richie Kahan and Tim Daugherty are driving this growth with a vision to make laundry faster, easier and more accessible for local communities.

“We wanted to create a space where people can knock out laundry in under an hour — or leave it to us — without the usual hassle,” Dubin says.

Tide Laundromat says that guests can complete their laundry in as little as 35 minutes with self-service or opt for its Wash & Fold Delivery service that’s easily managed through the brand’s mobile app.

With a fifth location opening in Chicago’s Little Village neighborhood in May and more sites planned for later in the year, Tide Laundromat is striving to become a staple in Chicago’s neighborhoods, blending innovation with community care.

Through its Tide Laundromats and Tide Cleaners brands, Tide Services operates over 200 sites nationwide.